ISM’s Customer-Centric Focus Service Areas
Customer-Centric Business Strategies
ISM’s Customer Testimonials
“Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation… We consider ISM to be our customer-centric strategic CRM partner.”
Corporate Sales Development
“I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thank you again for participating in our Marketing Excellence Lunchtime Seminar series.”
Global Training Manager
“We brought ISM onboard to get our CRM program moving in the right direction. We received great value from their knowledge, guidance and support… It is reassuring to know we can always call on ISM as our trusted CRM advisor.”
Sheila Jo Wojcik, Ph.D.
SVP Comm/Corp Affairs
University Federal Credit Union
“Barton Goldenberg is one of the leading thinkers and consultants in CRM strategy and practice. He – and his team – have extensive experience working with Canadian Automotive Association (CAA) and American Automotive Association (AAA) clubs…”
VP Marketing & Communications
ISM Special Alerts
Barton Goldenberg Speaking Videos
See Dreamforce’14 Presentation: Reaping the Rewards of a High-Performance Contact Center, presented by LiveOps and led by Barton Goldenberg with spokespersons for LesConcierges and Axcient. To view, click HERE
Watch this fascinating video CRM: Evolution or Revolution? filmed at the CRMevolution conference sponsored by the editors of CRM Magazine late August. Barton Goldenberg is one of the CRM leaders interviewed for this insightful video. Barton says “yes” to the CRM industry evolving but points to Social CRM, Big Data, Channel Optimization, and Gamification as areas the industry needs to “get right”. (This original appeared in ForbesBrandVoice.) Don’t miss this video, click HERE
Barton Goldenberg Articles
Read ISM Founder-President Barton Goldenberg’s latest column in the October issue of CRM Magazine – “The True Price of Channel Optimization: Why meeting your customers where they prefer is key to your business survival.”
Read an Interview of Barton Goldenberg: Social CRM Isn’t an Option in Contact Center Solutions.
ISM Webinar Archive Recordings Available
The archive recordings of the September 16 ISM webinar on “CRM Strategy: Getting This Right Once and For All” and the October 14 ISM webinar on “Knowledge Communities: The Value – Add of Private Social Communities” are now available on the ISM Webinar Archive Webpage. To access these Webinar archive recordings, please click here
Upcoming Events, Webinars and Speaking Engagements
Barton Goldenberg, President, ISM
Robert Fiss, Director of Business Consulting, Infor
How easy is it to conduct business with your company? How good is the experience when people visit your website, call your contact center, request information, or have a face-to-face with your sales reps? How well do you capture the ‘Voice of the Customer’ within your company?
By attending this webinar, you will:
• Learn how companies are creatively segmenting their customer base and leveraging both Customer Journey Mapping and Customer Touch Programs to optimize the customer experience.
• Better understand the tight linkages between Customer Experience Management and Customer Relationship Management.
• Hear about the challenges associated with designing and delivering a meaningful Customer Experience Management program.
To register for this Webinar, please click here