ISM’s Customer-Centric Focus Service Areas
Customer-Centric Business Strategies
The Definitive Guide to Social CRM Book
Pearson Publishes Barton Goldenberg’s New Book on Social CRM
Following two successful books, CRM Automation and CRM in Real Time, Barton Goldenberg’s important new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits was recently published by Pearson, the #1 global publisher. Access the publication press release and watch for more news about this definitive book on the increasing importance of Social CRM in understanding and reaching today’s “digital” customers.
ISM's Customer Testimonials
“Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation… We consider ISM to be our customer-centric strategic CRM partner.”
Corporate Sales Development
“I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thank you again for participating in our Marketing Excellence Lunchtime Seminar series.”
Global Training Manager
“We brought ISM onboard to get our CRM program moving in the right direction. We received great value from their knowledge, guidance and support… It is reassuring to know we can always call on ISM as our trusted CRM advisor.”
Sheila Jo Wojcik, Ph.D.
SVP Comm/Corp Affairs
University Federal Credit Union
“Barton Goldenberg is one of the leading thinkers and consultants in CRM strategy and practice. He – and his team – have extensive experience working with Canadian Automotive Association (CAA) and American Automotive Association (AAA) clubs…”
VP Marketing & Communications
ISM Special Alerts
ISM 2015-2016 Top 15 CRM Software Award Winners Announcement
ISM has just announced the Winners of the 2015-2016 Top 15 CRM Software Awards for ‘Enterprise’ & ‘Small & Medium Business’ Solutions. To see the list of the 2015-2016 Top 15 CRM Software Award Winners and a forecast of key CRM Trends, please click here to access the ISM Press Release.
The 2015-2016 ISM Top 15 CRM Enterprise and SMB Software reviews are available for purchase on the ISM storefront. The ISM Top 15 CRM Enterprise and SMB Software reviews can be purchased as a Top 15 CRM software package or individually.
In this CRM Magazine article, Barton Goldenberg discusses key Social CRM mistakes and how to avoid them:
ISM Blog Update
Check out ISM’s recent blog post in which Barton Goldenberg discusses the predictions of a CRM fragmentation phenomena.
ISM Webinar Archive Recordings Available
The archive recordings of the Sept 15th ISM “How to Leverage Social CRM to Your Organization’s Advantage” and the June 9th ISM “Gamification Trends in the CRM Marketplace” Webinars are now available on the ISM Webinar Archive Webpage. To access these Webinar archive recordings, please click here
Upcoming Events, Webinars and Speaking Engagements
How Your Organization Can Benefit from “Branded” Social Communities (October 14, 2015)
Presenters: Barton Goldenberg, Founder & President, ISM & Mike Merriman, VP, Sales/Marketing, Mzinga
Attend this Webinar with your team members and learn:
• About internal knowledge communities and how companies are using them to capture, enhance, share and retain knowledge about customers, projects, products and processes.
• How external knowledge communities leverage social media tools to deepen existing customer relationships, loyalty and engagement, and increase customer outreach and satisfaction.
To register for this Webinar, please click here
2016 FSMA Top2Top Conference - New Orleans
2016 FSMA Top2Top Conference February 15—18 in The Roosevelt New Orleans Hotel
ISM Founder-President Barton Goldenberg will be speaking on The Recipe to Achieve CRM Success
For more information on the 2016 FSMA Top20Top Conference, please click here
The Recipe to Achieve CRM Success presentation is on Wednesday, February 17. For more information on Barton’s presentation, please click here
Additional details on Barton’s presentation will be posted soon.