ISM’s Customer-Centric Focus Service Areas
Customer-Centric Business Strategies
The Definitive Guide to Social CRM Book
Pearson Publishes Barton Goldenberg’s New Book on Social CRM
Following two successful books, CRM Automation and CRM in Real Time, Barton Goldenberg’s important new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits was recently published by Pearson, the #1 global publisher. Access the publication press release and read an article in DMNews by Eric Krell based on a book review of The Definitive Guide to Social CRM and an interview with Barton Goldenberg. Titled: What’s Wrong With Social CRM, and How To Make It Right — this compelling article describes the increasing importance of Social CRM in understanding and reaching today’s “digital” customers.
ISM's Customer Testimonials
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SVP Comm/Corp Affairs
University Federal Credit Union
“Barton Goldenberg is one of the leading thinkers and consultants in CRM strategy and practice. He – and his team – have extensive experience working with Canadian Automotive Association (CAA) and American Automotive Association (AAA) clubs…”
VP Marketing & Communications
ISM Special Alerts
ISM 2015-2016 Top 15 CRM Software Award Winners
To see the list of the 2015-2016 Top 15 CRM Software Award winners for ‘Enterprise’ and ‘Small & Medium Business’ Solutions along with a forecast of key CRM Trends, please click here to access the ISM Press Release. Reviews are available for purchase on the ISM storefront and can be purchased as a Top 15 CRM software package or individually.
Read this important article — What’s Wrong With Social CRM, and How to Make it Right by Eric Krell, Contributing Writer, Direct Marketing News. Based on an interview of Barton Goldenberg and his recent book, The Definitive Guide to Social CRM. To print a PDF version, click here
Barton Goldenberg also discusses key Social CRM mistakes and how to avoid them in the August 2015 edition of CRM Magazine.
ISM Blog Update
Check out ISM’s recent blog posts in which we discuss: branded community integration with Social CRM, CRM market trends, gamification, Customer Experience Management, the KPIs to determine the succcess & benefits of branded communities, an important Social Media pilot case study, predictions of a CRM fragmentation phenomena and more.
ISM Webinar Archive Recordings Available
The archive recordings of the Nov 10th ISM “Creating Customer Experience Management Excellence: Secrets from the Pros”, Oct 15th ISM “How Your Organization Can Benefit from Branded Social Communities“, Sept 15th ISM “How to Leverage Social CRM to Your Organization’s Advantage” Webinars are now available on the ISM Webinar Archive Webpage. To access these Webinar archive recordings, please click here
Upcoming Events, Webinars and Speaking Engagements
CRM Fragmentation: Fiction or Fact? (February 10, 2016)
Details concerning the CRM Fragmentation Webinar will be posted soon!
2016 FSMA Top2Top Conference - New Orleans
2016 FSMA Top2Top Conference February 15—18 in The Roosevelt New Orleans Hotel
ISM Founder-President Barton Goldenberg will be speaking on The Recipe to Achieve CRM Success
For more information on the 2016 FSMA Top20Top Conference, please click here
The Recipe to Achieve CRM Success presentation is on Wednesday, February 17. For more information on Barton’s presentation, please click here
Additional details on Barton’s presentation will be posted soon.