ISM’s Customer-Centric Focus Service Areas
Customer-Centric Business Strategies
ISM’s Customer Testimonials
“Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation… We consider ISM to be our customer-centric strategic CRM partner.”
Corporate Sales Development
“I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thank you again for participating in our Marketing Excellence Lunchtime Seminar series.”
Global Training Manager
“We brought ISM onboard to get our CRM program moving in the right direction. We received great value from their knowledge, guidance and support… It is reassuring to know we can always call on ISM as our trusted CRM advisor.”
Sheila Jo Wojcik, Ph.D.
SVP Comm/Corp Affairs
University Federal Credit Union
“Barton Goldenberg is one of the leading thinkers and consultants in CRM strategy and practice. He – and his team – have extensive experience working with Canadian Automotive Association (CAA) and American Automotive Association (AAA) clubs…”
VP Marketing & Communications
ISM Special Alerts
Pearson Publishes Barton Goldenberg’s New Book on Social CRM in March 2015
Following two successful books, CRM Automation and CRM in Real Time, Barton Goldenberg’s important new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits was published on March 20, 2015, by Pearson, the #1 global publisher. Click here to access the publication press release and watch for more news about this definitive book on the increasing importance of Social CRM in understanding and reaching today’s “digital” customers.
ISM Blog Update
Check out ISM’s recent blog post in which Barton Goldenberg discusses the next wave of CRM: Social CRM and how your organization can leverage Social CRM for its benefit.
ISM Webinar Archive Recordings Available
The archive recordings of the February 10 ISM “Channel Optimization” webinar, the March 10 ISM “The Power of Social CRM” webinar and the April 14 ISM “Internet of Everything/Things” Webinar are now available on the ISM Webinar Archive Webpage. To access these Webinar archive recordings, please click here
Upcoming Events, Webinars and Speaking Engagements
ISM's Big Data Analytics & Insight: Foundational to an Effective Customer-Centric Strategy Webinar - May 12, 2015
Next ISM Webinar
Big Data Analytics & Insight: Foundational to an Effective Customer-Centric Strategy (May 12, 2015)
Presented by Barton Goldenberg, Founder/President of ISM
Attend this important webinar and you will learn answers to:
* Learn how information from both traditional and new digital sources can be leveraged by organizations to better understand their customers while profitably and proactively managing the acquire-grow-retain customer lifecycle.
* Get the facts about the different types of Big Data Analytics & Insight that organizations are focusing on and why.
* Hear about the key challenges associated with putting into place a sound Big Data Analytics & Insight strategy that delivers results.
To register for this Webinar, please click here