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ISM’s Customer-Centric Focus Service Areas



CRM/Social CRM

Between CRM and Social Media lies Social CRM – the business strategy of engaging customers through Social Media with the goal of building trust and increasing brand loyalty, then integrating that information into the CRM system. more


Big Data Analysis

Big Data has been described as everything from “as powerful as a tsunami, but a deluge that can be controlled” to “just another name for the same old data marketers have always used.” more.



Knowledge Communities

Knowledge communities sit at the intersection between knowledge management and social media communities. They combine social media tools and knowledge management principles to create… more


Channel Optimization

Channel management in both B2B and B2C industries is evolving quickly. Who could have forecasted the explosive growth of companies like Amazon, Apple, iTunes, Sysco, or Zappos? more



Customer Experience

How easy is it to conduct business with your company?  How good is the experience when people visit your website, call your contact center, request information, or have a face-to-face with your sales representatives? more


Consulting Approach

ISM’s signature “top down/bottom up” approach of integrating people, process and technology to ensure the success of customer-centric initiatives is widely recognized as an industry standard. more



Customer-Centric Business Strategies


ISM Special Alerts

New Barton Goldenberg Article

Read Barton Goldenberg’s important new column — “Foraging the Next CRM Frontier: Integrating technologies hold great promise for the future of CRM” — in CRM Magazine

New ISM Blog Post

ISM’s Software Lab Director, John Chan discusses the key trend of Social CRM and its relationship to ISM’s Knowledge Community Webinar scheduled on October 14:. To read this new ISM blog post, please click here

ISM Webinar Archive Recording Available

The archive recording of the September 16 ISM webinar on “CRM Strategy: Getting This Right Once and For All ” is now available on the ISM Webinar Archive Webpage.  To access this Webinar archive recording, please click here


Upcoming Events, Webinars and Speaking Engagements

ISM Webinar: Knowledge Communities: The Value-Add of Private Social Communities (October 14, 2014)

ISM Webinar

Sponsored by ISM, customer-centric strategists, and Mzinga, the leader in Business Social Software

Moderator: Barton Goldenberg, Founder & President of ISM

Webinar Presenters:

Kathy Barton, SVP, Digital Marketing & Social Media, ISM

Mike Merriman, VP, Sales/Marketing, Mzinga

Knowledge communities sit at the intersection between knowledge management and social media communities. They combine social media tools and knowledge management principles to create a dynamic environment where people can collaborate, share information, and organically create an evolving and up-to-date knowledgebase that can be used for both internal and external communities.

By attending this webinar, you will:

• Learn about internal knowledge communities and how companies are using them to capture, enhance, share and retain knowledge about customers, projects, products and processes.
• Learn how external knowledge communities leverage social media tools to deepen existing customer relationships, loyalty and engagement, and increase customer outreach and satisfaction.
• Hear about the challenges associated with designing and delivering meaningful knowledge communities.

To register for this Webinar, please click here


Client Testimonials

  • "I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thanks again for participating in our Marketing Excellence Lunchtime Seminar series."    
    Kenneth FritzGlobal Training Manager
  • "Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation, their proven CRM methodology is based on 28 years of experience helping best-in-class global organizations and it shows. We consider ISM to be our customer-centric strategic CRM partner."  
    Joe TarulliCorporate Sales Development Manager,
  • "ISM Founder/President Barton Goldenberg is simply one of the most effective leaders I have encountered in 21 years of Fortune 100 experience. His knowledge of the key levers of transformation through his people, process and technology perspective – coupled with his quick grasp of any business model – create a powerful 1-2 punch for any organization seeking a leader and a team of seasoned professionals to successfully plan and implement customer-centric business strategies and initiatives."
    Cyrus AramSenior Director,
    Blue Shield of California,
    and Lecturer, University of California, Davis