ISM’s Customer-Centric Focus Service Areas
Customer-Centric Business Strategies
ISM Special Alerts
ISM 2015-2016 Top 15 CRM Software Award Winners
To see the list of the 2015-2016 Top 15 CRM Software Award winners for ‘Enterprise’ and ‘Small & Medium Business’ Solutions along with a forecast of key CRM Trends, please click here to access the ISM Press Release. Reviews are available for purchase on the ISM storefront and can be purchased as a Top 15 CRM software package or individually.
Read this important article — What’s Wrong With Social CRM, and How to Make it Right by Eric Krell, Contributing Writer, Direct Marketing News. Based on an interview of Barton Goldenberg and his recent book, The Definitive Guide to Social CRM. To print a PDF version, click here
Barton Goldenberg also discusses the reasons for Amazon’s and Uber’s success towards their Digital Strategies efforts in the January 2016 edition of CRM Magazine.
ISM Blog Update
Check out ISM’s recent blog posts in which we discuss: Social CRM implementation, Social CRM software selection, branded community integration with Social CRM, CRM market trends, gamification, Customer Experience Management and more.
ISM Webinar Archive Recordings Available
The archive recordings of the July 20th ISM-Salesforce “Reimagine Engagement to Accelerate Business” Webinar and the March 16th ISM “Survive and Thrive in the Digital Deluge” Webinar are now available on the ISM Webinar Archive Webpage. To access this Webinar archive recording, please click here
Upcoming Events, Webinars and Speaking Engagements
Barton Goldenberg LiveRamp Conference Keynotes
Barton Goldenberg will be delivering these keynote addresses at these LiveRamp Conferences:
November 1-2: LiveRamp customer conference in NYC
Additional details concerning Barton’s keynote will be appearing soon!
The Definitive Guide to Social CRM Book
Pearson Publishes Barton Goldenberg’s New Book on Social CRM
Following two successful books, CRM Automation and CRM in Real Time, Barton Goldenberg’s important new book: The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits was recently published by Pearson, the #1 global publisher. Access the publication press release and read an article in DMNews by Eric Krell based on a book review of The Definitive Guide to Social CRM and an interview with Barton Goldenberg. Titled: What’s Wrong With Social CRM, and How To Make It Right — this compelling article describes the increasing importance of Social CRM in understanding and reaching today’s “digital” customers.
ISM's Customer Testimonials
” Pyrotek’s CRM program provides a one-stop source of information and tools that reduce waste and enable continuous improvement of customer-facing activities. We could not be where we are with CRM without ISM’s vision and support. “
“I received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery.”
Global Training Manager
“Excellent — the presentation, the audience interaction and the content. A home run.”
“Barton Goldenberg has been at the forefront of Customer Relationship Management for 31 years. As a regular columnist to CRM Magazine, Barton has influenced our audience in print, online, and as a conference chair and speaker at our annual CRM Evolution Conference & Exhibition.”
CRM Media, a div. of
Information Today, Inc.
“From shaping CRM to understanding today’s digital client, ISM— led by Barton Goldenberg — stays ahead of the curve.”