Call (301) 656-8448 | Email:

ISM’s Customer-Centric Focus Service Areas



CRM/Social CRM

Between CRM and Social Media lies Social CRM – the business strategy of engaging customers through Social Media with the goal of building trust and increasing brand loyalty, then integrating that information into the CRM system. more


Big Data Analysis

Big Data has been described as everything from “as powerful as a tsunami, but a deluge that can be controlled” to “just another name for the same old data marketers have always used.” more.



Knowledge Communities

Knowledge communities sit at the intersection between knowledge management and social media communities. They combine social media tools and knowledge management principles to create… more


Channel Optimization

Channel management in both B2B and B2C industries is evolving quickly. Who could have forecasted the explosive growth of companies like Amazon, Apple, iTunes, Sysco, or Zappos? more



Customer Experience

How easy is it to conduct business with your company?  How good is the experience when people visit your website, call your contact center, request information, or have a face-to-face with your sales representatives? more


Consulting Approach

ISM’s signature “top down/bottom up” approach of integrating people, process and technology to ensure the success of customer-centric initiatives is widely recognized as an industry standard. more



Customer-Centric Business Strategies


ISM Special Alerts

ISM Product Discount

ISM products are 30% off through August including ISM Top 15 CRM Software Award reviews and all publications. Click here

New Barton Goldenberg Article

Read Barton Goldenberg’s important new column — “Foraging the Next CRM Frontier: Integrating technologies hold great promise for the future of CRM” — in CRM Magazine

New ISM Blog Post

ISM Software Lab Director, John Chan, discusses his perspective on reviewing CRM software applications and announces a 30% discount on all ISM products for the summer of 2014. To read this new ISM blog post, please click here

ISM Webinar Archive Recording Available

The archive recording of the June 3 ISM webinar on “How the Internet of Everything Impacts your Business” is now available on the ISM Webinar Archive Webpage.  To access this Webinar archive recording, please click here


Upcoming Events, Webinars and Speaking Engagements

Workshop | August 18 - 20, 2014 | Executive Boot Camp 1 & 2

Executive Boot Camp


Join ISM President Barton Goldenberg at the 2014 CRM Evolution Conference & Exposition, sponsored by the editors of CRM Magazine at the New York Marriott Marquis August 18-20, for the annual gathering of leaders and participants in the CRM industry and learn how your organization can profit from CRM.

ATTEND One or All of Barton’s Popular Boot Camps:

Executive Boot Camp, Part 1: Readying for Social CRM

Barton Goldenberg, President, ISM, Inc.

There is no getting around it; Social Media has taken the world by storm. While there has been a lot of discussion around the benefits of leveraging Social Media insight, few organizations are successfully capturing and utilizing this insight within their CRM efforts.

Part 1 of this 2-part presentation series, led by 29-year CRM industry thought-leader Barton Goldenberg, will cut through the Social CRM hype and inform participants how to create and implement a successful Social CRM strategy. Barton will explain how to create social media communities so that you can leverage “insights” to advance your CRM efforts, and highlight the challenges associated with making this happen. Barton will drive home key points by leveraging stories from his impressive list of world-class customers.

Executive Boot Camp, Part 2: The New CRM Frontiers: Big Data and Channel Optimization

Barton Goldenberg, President, ISM, Inc.

Every executive is responsible for readying their organization for the future. Part 2 of this 2-part presentation series, led by 29-year CRM industry thought-leader Barton Goldenberg, will dig into how companies are leveraging big data analysis and insight both to optimize sales, marketing and customer service as well as to maximize customer experience. Barton will also look at how best-in-class companies are using customer data to achieve channel optimization, which he will explain leads to both happier customers as well as increased profit resulting from ‘least cost-to-serve’ channel optimization. As with all of Barton’s presentations, Barton will drive home key points by leveraging stories from his impressive list of world-class customers.

For more information, please click here.


Client Testimonials

  • "I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thanks again for participating in our Marketing Excellence Lunchtime Seminar series."    
    Kenneth FritzGlobal Training Manager
  • "Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation, their proven CRM methodology is based on 28 years of experience helping best-in-class global organizations and it shows. We consider ISM to be our customer-centric strategic CRM partner."  
    Joe TarulliCorporate Sales Development Manager,
  • "ISM Founder/President Barton Goldenberg is simply one of the most effective leaders I have encountered in 21 years of Fortune 100 experience. His knowledge of the key levers of transformation through his people, process and technology perspective – coupled with his quick grasp of any business model – create a powerful 1-2 punch for any organization seeking a leader and a team of seasoned professionals to successfully plan and implement customer-centric business strategies and initiatives."
    Cyrus AramSenior Director,
    Blue Shield of California,
    and Lecturer, University of California, Davis