Barton Goldenberg

Barton Goldenberg

Founder and President

Barton Goldenberg:

Barton Goldenberg is founder and President of ISM Inc., which he launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame.

Entrepreneur, Author, Speaker & Futurist
The Definitive Guide to Social CRM
Barton writes frequently for leading publications and has been featured in USAToday, CIO magazine, Direct Markeitng News, CRM magazine and may others. He is the author of three books and is currently working on a fourth, “Integrated Digital Strategy – Your Roadmap to 2030”


Prior to founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc (Economics) degree from the London School of Economics. Barton is an avid Chesapeake Bay and blue-water sailor and Rotarian, currently serving as District Governor, overseeing 61 clubs in central MD and Washington DC. Barton lives in Chevy Chase, MD with his wife and two teenage children.