Since its founding in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Knowledge Communities, and Channel Optimization initiatives. Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies receive hands-on guidance from one of the most experienced CRM, Social CRM, Big Data Analytics, Customer Experience, Knowledge Communities and Channel Optimization teams in the world.
ISM is focused on providing a lifecycle approach to customer relationships. ISM’s expertise is in integrating sales, marketing, customer service, e-business, business intelligence and social media to help our clients remain at the forefront of today’s customer-driven products and services industry. The firm’s expert knowledge ranges from sales pipeline excellence to the latest digital marketing techniques to building and managing social media customer communities. At the core of their structured and proven methodologies is a focus on getting the people-process-technology mix right, which has played a key role in securing highly successful client implementations.
In addition to providing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Knowledge Communities, and Channel Optimization consulting services, ISM annually publishes The Guide to Mobile and Social CRM, and the Top 15 CRM and Social CRM software reviews. The firm’s president is author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine.
ISM 's status as pioneer, trusted partner and thought leader has propelled the firm to the forefront of today’s CRM, Social CRM, Big Data Analytics, Customer Experience, Knowledge Communities and Channel Optimization industries with prestigious clients that include the American Automobile Association (AAA), Amtrak, Armstrong, Canon, Deutsche Bank, ExxonMobil, Giorgio Armani, IBM, Johnson Controls, Johnson & Johnson, Kraft Foods, Lucent, Marriott, McGraw-Hill, Nestle, Nike, NYSE, PepsiCo, Pfizer, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, Xerox and the US Department of Defense.