CRM is a business approach that provides sales, customer service, marketing, social media, and reporting tools and techniques to support an organization's business strategy.
Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
Big Data is information from both traditional and new digital sources that can be leveraged to help you understand your customers while profitably and proactively managing the acquire-grow-retain customer lifecycle.
Customer Experience improvement begins with understanding your customers, and establishing what is important to them. This knowledge must then be implemented in ways that balance cost and impact, and support your overall brand.
Knowledge Communities sit at the intersection between knowledge management and social media communities. They combine social media tools and knowledge management principles to create a dynamic environment where people can collaborate, share information, and organically create an evolving and up-to-date knowledgebase that can be used for both internal and external communities.
Channel Optimization provides for the development & implementation of innovative distribution channel strategies.
ISM is the premiere strategic advisor to organizations planning and implementing CRM. Social CRM, Big Data Analytic, Customer Experience, Knowledge Communities and Channel Optimization initiatives. Companies, non-profits and government agencies get hands-on guidance from ISM's founder and President Barton Goldenberg and the most experienced customer-centric strategic team in the world.
ISM’s mission statement is to be “trusted experts dedicated to long-term customer relationships.” Business ethics, trust, and integrity remain core management values at ISM. Since 1985, ISM has been building its expertise in CRM and related industries. ISM management and consultants have extensive management and technology experience, in both the private and public sectors. The ISM team plays a critical role in continuing to add to ISM’s expertise. ISM is “dedicated to long-term customer relationships” as the company is proud to work with many best-in-class organizations over a number of years. At ISM, each customer is a potential “customer for life” as the ISM team makes every effort to deliver excellence at each stage of the relationship with the customer.