CRM is a business approach that provides sales, customer service, marketing, social media, and reporting tools and techniques to support an organization's business strategy.
Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
ISM is the premiere strategic advisor to organizations planning and implementing CRM and Social CRM initiatives. Companies, non-profits and government agencies get hands-on guidance from ISM's founder and President Barton Goldenberg and the most experienced CRM and Social CRM team in the world.
ISM’s mission statement is to be “trusted experts dedicated to long-term customer relationships.” Business ethics, trust, and integrity remain core management values at ISM. Since 1985, ISM has been building its expertise in CRM. ISM management and consultants have extensive management and technology experience, in both the private and public sectors. The ISM team plays a critical role in continuing to add to ISM’s expertise. ISM is “dedicated to long-term customer relationships” as the company is proud to work with many best-in-class organizations over a number of years. At ISM, each customer is a potential “customer for life” as the ISM team makes every effort to deliver excellence at each stage of the relationship with the customer.