ISM News, Events & Webinars

Scheduled ISM Events


CRM Evolution 2017

Barton Goldenberg will hold two Executive Boot Camps at the CRM Evolution show in Washington DC on Monday, April 24, 2017:

– 10:15 a.m. – 11:00 a.m. Executive Boot Camp, Part 1: Integrated Customer-Centric Strategy— How to Thrive in the Digital Deluge

– 11:15 a.m. – 12:00 p.m. Executive Boot Camp, Part 2: Integrated Customer Centric Strategy— Your Road Map to Success in 2030

For more information on these two Executive Boot Camps, please click here

To register for the CRM Evolution 2017 show, please click here

bpm’online Networking Day 2017

Barton Goldenberg will present a 90 minute workshop with focus on the CRM best practices. This workshop to be delivered at the bpm’online Networking Day 2017 in Boston, MA on May 11, 2017. More details will be posted soon!

Zoho Sales and Marketing Conference 2017

Barton Goldenberg will present a keynote speech concerning Integrated Customer-Centric Strategy at the Zoho Sales and Marketing Conference 2017 in Pleasanton, California on May 17, 2017. More details will be posted soon!

To learn more about the Zoho Sales and Marketing Conference, please click here

ISM Webinar Archive Recording


Identity Resolution – A Strategic Imperative

An insightful and informative webinar brought to you by ISM & LiveRamp

Presenter: Barton Goldenberg, Founder & President, ISM.

The “customer of the future” is here today, and the customer journey will never be the same. Today’s customer is a moving target – visiting your website today, participating in a social media community tonight, researching your product on Google tomorrow. Your challenge is to reach him or her with the right offer, through the right channel at exactly the right time.

Identity Resolution makes this possible by tying diverse, sometimes anonymous online identifiers back to the the real people they represent. Winning companies are using this new technology now to create an omni-channel view of their customers and seamlessly execute cross-channel marketing efforts. View this special Webinar to learn why your company should be next.

To view this Webinar Archive Recording, please click here

ISM News


Barton Goldenberg Interviewed in Direct Marketing News
Social CRM Wrong MethodologiesSocial CRM - DM News

“Most companies and CMOs still fall short in understanding how to leverage social CRM to enhance customer engagement to grow sales, market more effectively, and improve customer servicing,” Barton asserts in this compelling interview: What’s Wrong With Social CRM, and How To Make It Right.