May 25 2010

Barton Goldenberg Speaks at the Food Services CRM Conference

Barton Goldenberg recently spoke at the Food Services CRM Conference in Chicago. On May 20, 2010,  Barton conducted a CRM Boot Camp for the participants who were interested in learning more or getting more out of their existing CRM applications.

Here are two quotes from the organizers of the Food Services CRM Conference:

“It was a pleasure to meet you personally, and share in your vast knowledge of the CRM process.  Frankly, I was very impressed with the research you did to properly prepare for our group.  You had the pitch and the lingo down perfectly, and used examples and discussions that were completely relevant to our channel.  Congratulations on a successful workshop!

Thomas D. Rector, President & CEO, Foodservice University®

“Thank you, again, for your work on our conference. You knocked it out of the park and we are all very happy with how the conference was presented and received. Your professionalism, knowledge base, and flexibility in working through content helped make it happen.”

Mark Eising, President, BMG Marketing Services

Posted by - Barton Goldenberg @ 2:35 pm

May 21 2010

Mobile CRM and Data Analytics – SAP's Acquisition Strategy

I agree wholehearted with SAP’s current acquisition strategy. As many of you may know, I have been a key proponent of mobile CRM and believe that it will play a major impact on the CRM marketplace in the near future.

Here are some key statistics on mobile devices in the US:

Mobile penetration in the United States is over 80 percent (even higher in other countries), and mobile advertising is expected to become a $3.1 billion market in the U.S. by 2013. In 2008, nearly $650 million was spent on mobile marketing in this country, and that number is expected to grow despite the lingering recession.

Consequently, I predict that SAP will resume its growth in the CRM market with its focus on mobile CRM.

Here is more about SAP’s acquisition strategy:

Speaking of their first 99 days as co-CEOs, Hagemann Snabe detailed SAP’s goal to move itself into the mobile market.

“In some countries, the mobile device is the infrastructure,” he said. “Mobile is the new desktop. Retailers are transforming their business to be responsive. The mobile we get with Sybase is the perfect end-to-end solution.”

“We don’t acquire to acquire market share or consolidate legacy,” Hagemann Snabe continued. “We acquire to move the company forward. With the acquisition of Sybase…we become number one in mobile solutions. We believe in-memory technology will change the way data is captured, stored, and analyzed.”

McDermott echoed Hagemann Snabe’s comments but, in a subtle jab at Oracle, emphasized that the move was not about the bottom line, but rather about customer satisfaction and growth.

“Both of our companies are excited about this,” McDermott said, “because it is focused on growth. Not like other acquisitions we’ve seen in northern California where 21,000 jobs have been cut and people have been demoralized.”

Symbolically reinforcing SAP’s desire to cut into Oracle’s market share, the comments were clearly aimed at Oracle’s acquisition of Sun Microsystems, which, according to rumors reported by The New York Times, led to the loss of at least 10,000 jobs.

Tags: , Posted by - Barton Goldenberg @ 8:20 pm

May 21 2010

Return of Blog Posts

To all readers of my blog:

I apologize for not having any new blog posts for the past month. I have been working on customizing and updating the ISM (www.ismguide.com) and my Speaker Website (www.crmsocialmediaspeaker.com)

Now that both Websites are complete, I will begin posting my opinions and announcements on my blog on a regular basis!

Posted by - Barton Goldenberg @ 8:05 pm