By Jean Young, Vice President, ISM Inc.
O.K. I admit it. I love Michael Maoz’s blogs. As a Gartner vice president and Distinguished Analyst, he has the credentials, but it is his insights into life’s situations and literature that bring his topics alive. In his February 22th CRM Applications in the Land that Time Forgot blog post, he compares the players in today’s CRM business application software arena to the characters in Edgar Rice Burroughs’ The Land that Time Forgot. Warring tribes freeze in time with stones and hatchets or end up at Fort Dinosaur. He goes on to praise the innovators: companies and organizations who are foraging ahead by adopting new customer-engagement technologies, applications and strategies.
ISM’s founder and president, Barton Goldenberg, is definitely in the innovator category. A leader in moving sales force automation to customer-centric CRM and adding business analytics and Social CRM, he will be the first to praise ISM clients such as Exxon Mobil, Kraft, Marriott, AAA Clubs, and Macmillan for “moving ahead when you don’t always know what is ahead.”
At the upcoming Gartner Customer 360 Summit in Orlando, Barton will be joined by a Macmillan executive in a Thursday, March 15th “Innovating and Integrating Marketing” conference track to discuss utilizing the latest digital marketing technologies and strategies to know and reach your customers. In addition, he will conduct a workshop on “Leveraging Social CRM to Drive Customer Satisfaction, Retention and Advocacy”, Tuesday, March 13th.
At the Gartner Summit in Orlando, I am looking forward to seeing some old friends and meeting Michael Maoz. Don’t worry Michael, I’ll only take one picture.