Testimonials

Testimonials

"In working with Barton over the past decade, he remains focused on bringing value to his clients, colleagues and partners. Barton is an excellent speaker and constantly has his eye fixed on where the industry is going and has tremendous insight into helping his customers get there. He possesses the rare gift of being well-versed across multiple mediums—from CRM and Social Networking technology adoption cycles to marketing and consumer behavior."

Elliott Markowitz
Senior VP & Director of Content
Ziff Davis Enterprise

"We selected ISM as our strategic partner for our CRM initiative because of their experienced staff, process, project plan, technical skills, and objectivity.  They have played a significant role in helping us to effectively develop and implement our CRM initiative."

Don Gagnon
President
AAA Mid-Atlantic

“Thank you very much for the contribution to the success of the SMEI Social Media Road Show. Through your support we were able to produce an experience for the attendees that was rich in content and will help many individuals and companies determine possible next steps in the complex arena of marketing through Social Media.”

Willis Turner
President
SMEI

"Barton Goldenberg’s presentation was an excellent orientation to CRM. We all appreciated his candidness about the pros and cons as well as the timeline reality of launching a successful implementation. Based on ISM’s track record, I feel quite confident that your group could help all of our business units."

Kenneth J. Butkus
EVP of Sales/Marketing
Triumph Learning

"ISM has guided us through its customized CRM Roadmap, including learning sessions, technical baseline review, business process assessment, customer facing personnel visits and through the RFP process to a successful implementation and user adoption."

Terry Delongchamp
CIO
Sigma Financials/Sammons Securities

"ISM provided us with a way to constructively look at our best practices as well as practices as a team. Now that we understand where we are on our CRM journey, we can confidently move to what's next on our CRM road map. "

Linda Gagne
CRM Project Leader
Hollingsworth & Vose

"Thank you for the great session yesterday.  You did an excellent job in helping each of us understand CRM and the importance to our company’s future.  If we truly envision being a world-class direct marketing company, we will need this culture within our company.  I am excited about this and hope to get to work with you more on our journey to a customer centric-environment. "

Dale Dabbs
VP, Operations
Custom Direct, LLC

"I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery.  Thanks again for participating in our Marketing Excellence Lunchtime Seminar series."

Kenneth Fritz
Global Training Manager
ExxonMobil

"ISM is helping to do some amazing things with VSP.  In a matter of weeks, ISM has forced resolution to several key strategic items (e.g., where should an AE spend their time, how much should we focus on the channel, etc), engaged in executive community, and planted the seeds of business transformation (not technology solution) as a commitment towards ICM. And all this with limited time, exposure and materials.  I personally thank ISM for the expertise, wisdom and guidance. "

Cyrus Aram
Senior Manager, Strategy & Planning
Hewlett Packard

“ISM’s dedicated team effort, including your CRM vendor relationship negotiation skills, has set the tone for our CRM implementation.  My appreciation and admiration to you all at ISM for this tremendous accomplishment.”

Christine Akins
CRM Director
T. Rowe Price

“I want to thank ISM  for giving us such a strong executive briefing of CRM. We learned a lot about CRM, what lies ahead of us, and ways to successfully implement CRM at local United Ways and the United Way system. It was reassuring to have someone with such extensive experience and expertise.”

Gary Godsey
President & CEO
United Way Dallas

"Having attended both an Executive Bootcamp and an Executive Briefing, it is clear to me that ISM knows CRM, the cons as well as the pros! Their approach to implementing this kind of an initiative in an organization is logical and practical and I do not see how it can fail! I am looking forward to moving closer to our vision with ISM's help." 

Margaret Atwood
VP, Information Systems
The Argus Group