CRM Executive Briefing

Let the CRM Experts Guide Your Way

Organizations embarking upon the automation of their sales, customer service, marketing, Digital Client and business analytics functions often get off on the wrong footing, which can have severe long-term consequences. Spend a day with ISM to review your current CRM efforts.

Your executives and / or CRM team will be provided with:

  • A common CRM definition
  • How other companies in your industry benefit from CRM
  • How to integrate Social Media into your CRM initiative
  • The CRM value proposition as it applies to your organization
  • CRM costs as they apply to your organization
  • How to write your metrics-based CRM Business Case
  • Common CRM pitfalls and how to avoid them at your organization
  • How to integrate people, process and technology for your CRM initiative
  • How to create your CRM strategy and implementation road map

Deliverables

  • Executive CRM Briefing, customized to your organization’s specific needs
  • Observations concerning your on-going CRM efforts
  • A CRM road map that includes the steps, personnel responsibilities, and a timeline for the successful implementation of your CRM initiative

Benefits

  • Obtain expert CRM guidance, based on 28 years of experience
  • Use ISM as a sounding board for your current CRM thinking
  • Learn the key success factors and the benefits of CRM
  • Received a customized CRM implementation road map

To reserve your day, call (301) 656-8448, or e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About ISM

Since 1985, ISM has specialized in creating and implementing Customer-Centric Business Strategies that leverage CRM, Social CRM, and Social Media tools and techniques.  Clients includes the American Automobile Association (AAA), Amtrak, Armstrong, Giorgio Armani, ExxonMobil, IBM, Johnson & Johnson, Johnson Controls, Kraft Foods, Macmillian, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, US Department of Defense, Xerox, and many others. For a full client list, please click here.