In his new book CRM in Real Time: Empowering Customer Relationships, author Barton Goldenberg shares many of the CRM lessons he has learned throughout his 28-year career and analyzes the future of CRM in an always-on, always-connected world.
CRM in Real Time allows your organization to function like a 24-hour nerve center, instantly alerting individuals to changes in customer demand, competitive analysis, inventory, availability of supplies, and profitability. Today's digital customer or client is more than ever relying upon a mobile and wireless world with the Internet as its backbone. With technology at the forefront, it is more important than ever to remember the roles of people, process and technology for a successful CRM initiative.
For access to two 3rd party reviews of the CRM in Real Time book, please click here and here.
At present, the CRM in Real Time book is being used by the University of California, Davis for their "Managing & Using IT" graduate school class, taught by Cyrus Aram, Senior Business Strategy Manager at Hewlett-Packard.
"CRM in Real Time represents a compelling, real world narrative on the impact of people, process and technology in the world of customer transformation. As Director of a Fortune 9 company and a Adjunct Professor at University of CA, Davis, I utilize Barton's book every year in my class on Business Transformation. The material in CRM Real Time is ravaged by the 60 or so undergraduate students who possess a thirst for real world knowledge and application of leading business practices. Barton's unique ability to teach pragmatic business principle and application all weaved with compelling customer stories allows a Professor a very straightforward pass to classroom success. His book remains an essential, not extraneous, part of my curriculum."
- Cyrus Aram, Senior Business Strategy Manager at Hewlett-Packard/Adjunct Professor at University of California, Davis
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CRM in Real Time: Empowering Customer Relationships