Today, more than 11 billion connected devices are producing eight zettabytes of data per year. By 2025, forecasts call for 80 billion devices and a staggering 180 zettabytes of data, respectively. Companies will need to learn how to harness this “digital firehose” to their advantage. The alternative: getting inundated. No wonder 77% of businesses say that digital transformation is their highest strategic priority.
Data Analytics leverages information from traditional media as well as new and emerging digital sources to help you better understand your customers while profitably and proactively managing the acquire-retain-grow customer lifecycle. We now know much more than ever before about what customers are buying, what they “like” and what’s important to them. However, this information is only useful if it is actionable. This is why insight-driven management is essential in today’s highly-competitive and challenging environment.
While the reasons to implement Data Analytics are compelling, organizations face an overwhelming array of techniques and technologies that include:
Master Data Management
Data Quality Management
Significant obstacles challenge organizations implementing Data & Analytics
including the quantity of tools, complexity of the approaches, significant cost, level of change, lack of time and resources, and others. ISM can help.
For more than 30 years, ISM has worked closely with world-class B2B and B2C companies like Jaguar Land Rover, Zumba, Kraft Foods, and Pacific Life on Data Analytics and customer intelligence projects. Our offering covers the spectrum – from data strategy and management through the execution of sales, customer-service and marketing programs that leverage historical, real-time and predictive analytics/modeling for both structured and unstructured data.
ISM understands that having a sturdy data foundation today is critical to successful customer engagement in the future. We work with our clients to identify and acquire the right data sets. From there, we determine the right analytic approach to help them develop new ways to explore and exchange data, collaborate and innovate, to drive better insights, increased business revenue and happier, more loyal customers.
We are uniquely positioned to achieve these results through:
More than 3 decades of thought leadership and experience
Proven implementation methodologies and support
A metrics-based approach to driving successful outcomes
100% objectivity from all technology vendors & implementation partners
An engagement model that utilizes seasoned executives, not mid-to-lower tier staff
A history of success with world-class, global B2B and B2C organizations
The ability to help you at any stage of your Data Analytics journey including design, vendor selection and implementation of new technologies AND/OR the re-engineering of legacy systems.
Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.
Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.