Using Big Data Analytics/Insight to Optimize Sales, Customer-Service & Marketing Performance
Big Data has been described as everything from “a tsunami, but one that can be controlled,” to “just another name for the same old data marketers have always used.” We view Big Data as information from both traditional and new digital sources that can be leveraged to help you understand your customers while profitably and proactively managing the acquire-retain-grow customer lifecycle. We now know much more than we have ever before about what customers are buying, what they “like”, and what’s important to them. However, this information is only useful if it is actionable. This is why insight-driven management is essential in today’s highly-competitive and challenging environment.
For more than 30 years, ISM has worked closely with world-class B2B and B2C companies like Jaguar Land Rover, Zumba, Kraft Foods, and Pacific Life on Big Data Analytics projects. Our offering covers the spectrum – from data strategy and management through the execution of sales, customer-service and marketing programs that leverage historical, real-time and predictive analytics/modeling for both structured and unstructured data.
Comparison of your current data analytics strategy and execution to industry best-practices
Insights into historic and future customer behaviors, preferences, interactions and value through segmentation and lifetime value modeling
Profitable sales and marketing tactics using predictive modeling to optimize acquisition, up-sell, cross-sell, retention and channel/media mix
Insightful and actionable reporting and analysis
A comprehensive data strategy to deliver a “single version of the truth”
Fact-based decision making
Increased customer lifetime value and profitability
Improved customer experience through timely and relevant interactions
Operational efficiency through prioritization of sales, customer-service and marketing spend and scalability
For additional information about ISM’s Big Data Analytics services, call (301) 656-8448, or email us at Nstepherson@ismguide.com
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Since its founding in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Branded Communities, and Channel Optimization initiatives.
Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.