Whether your company is planning a CRM initiative for the first time, extending your CRM efforts or starting a CRM program all over again, ISM's team of experts have been there before. ISM’s CRM Strategy Roadmap, which best-in-class companies have been applying since 1985, consists of a highly-structured, logical progression of steps that guide you through an in-depth examination of your company’s CRM needs. We’ve been working for the past 28 years to fine-tune our CRM Strategy & Implementation Road map process, which is built on our philosophy that CRM is 50% People…30% Process…20% Technology.
ISM’s CRM Strategy & Implementation Roadmap employs a “Top-Down/ Bottom-Up” approach that blends management vision with prioritized operational needs and consistently delivers highly successful CRM initiatives. ISM’s Roadmap creates your CRM strategy and vision, assesses your customer-facing business processes, your readiness for change, and your technical environment, prioritizes your CRM business functional needs, guides your CRM software vendor and recommends CRM implementation alternatives.
Here are the specific components of our CRM Strategy & Implementation Roadmap, many of which ISM also offers as stand-alone services:
For additional information about ISM's CRM Strategy & Implementation Roadmap, call (301) 656-8448, or e-mail us at
Since 1985, ISM has specialized in creating and implementing Customer-Centric Business Strategies that leverage CRM, Social CRM, and Social Media tools and techniques. Clients includes the American Automobile Association (AAA), Amtrak, Armstrong, Giorgio Armani, ExxonMobil, IBM, Johnson & Johnson, Johnson Controls, Kraft Foods, Macmillian, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, US Department of Defense, Xerox, and many others. For a full client list, please click here.