ISM Webinar Archive
There has been a lot of talk about what role gamification has and will play in the areas of CRM and Social CRM. Barton Goldenberg is very keen on the topic of gamification and will share his observations regarding the new trend of gamification and the use of game-thinking and game mechanics in order to engage users and solve problems. He and two guests, Giles House (VP of Marketing Communications and Products at CallidusCloud) and Barry Givens (Director of Product Management at Avanade), will discuss the implications of gamification in the area of sales, marketing and customer service, using real-life examples to drive home his observations in this webinar.
If your role is to stay on top of emerging technology trends, this is one webinar you will not want to miss!
The Customer of the Future: How to Prepare for Success (February 20, 2013)In 2013 and beyond, social networking and mobility will continue to be integrated into daily business practices. Using both B2B and B2C examples from global, best-in-class companies (e.g., Macmillan, Kraft Foods, AAA, Marriott, ExxonMobil) gathered from his 28 years of experience, Barton Goldenberg will describe how social networking allows organizations to create and sustain a two-way dialog with customers/prospects, and how these companies are harvesting “social insight” directly into their sales and marketing efforts.
Barton will also review how these companies are leveraging mobile devices and applications to drive up both productivity of their “always-on/always-connected” sales and marketing teams, as well as help sell more products and services to customers. Barton will also examine the increasingly important role of gaming to drive up user adoption of sales and marketing applications as well as to engage customers with the goal of securing increased satisfaction, loyalty and advocacy.
“The ISM webinar series helped my company tremendously; we re-calibrated our CRM initiative based on Barton’s profound insight.”
- Jennifer Christopher, Bayport Credit
All ISM Webinars Are Free of Charge to Attend