2013 - 2014 Dates for ISM's Acclaimed Webinar Series
"Thank you again Barton.. your social presentation keeps getting better and better. Tremendous value." - Elliot Markowitz, SVP, Director of Content, Ziff Davis Enterprise
"Another excellent webinar! The information received today is invaluable.Thank you."- Don Edwards, Honeywell
Come hear how CRM leading-authority Barton Goldenberg cuts through the bull, demystifies the tough issues and provides pragmatic advice based on his 28 years in the trenches advising global, best-in-class organizations on how to design and implement successful CRM initiatives. Participants receive an hour-free, post-event consultation.
Big Data Analytics & Insight: Foundational to an Effective Customer-Centric Strategy (February 11, 2014)Big Data has been described as everything from “as powerful as a tsunami, but a deluge that can be controlled” to “just another name for the same old data marketers have always used.” We now know much more than we have ever before about what customers are buying, what they “like”, and what’s important to them. This information is only useful, however, if it is actionable, which is why insight-driven management is essential in today’s highly competitive and challenging environment. Organizations that have understood this message and have implemented effective Big Data Analysis & Insight are leading the pack in terms of sales, profitability, customer retention and loyalty. By attending this webinar, you will:
Channel Optimization: Readying Your Distribution Strategy for the Future (March 11, 2014)Channel management in both B2B and B2C industries is evolving quickly. Who could have forecasted the explosive growth of companies like Amazon, Apple, iTunes, Sysco, or Zappos? Many of these companies are now multi-billion dollar leaders within their respective industries. Consider the dramatic changes that have taken place at bookstores, record shops, and travel agents. Any company today that has not implemented a seamless multi-channel strategy (e.g., stocking distributors, agents/brokers, direct sales, indirect sales, contact centers, self-serve web, social communities) risks their own demise. By attending this webinar, you will:
For more information on Barton's Webinars, please contact Tracey Hoston at (301) 656-8448,
“The ISM webinar series helped my company tremendously; we re-calibrated our CRM initiative based on Barton’s profound insight.”- Jennifer Christopher, Bayport Credit