I just saw the Salesforce.com Webcast on their new Chatter application today, in which Salesforce.com CEO, Marc Benioff, gave a preview of Salesforce.com’s Chatter, a collaboration application for the enterprise to connect and share information securely with people at work in real-time. What I saw was a Facebook-like application that provides employees with the ability communicate with one another via Social Media. Each employee can set up a personal profile and set up access to groups, document sharing, status updates, feeds and automatic links to other external Social Networks (e.g., Facebook, Twitter, etc.).
Salesforce.com’s Chatter application is all part of the impact that Social Technologies will play in the business world now and in the immediate future. I would recommend that all of my blog readers read “Groundswell: Winning in a World Transformed by Social Technologies” (by Charlene Li and Josh Bernoff) to understand the immense impact of Social Technologies that will occur in near future.
My company, ISM will be reviewing the latest Salesforce.com application, with an in-depth analysis of the Salesforce.com Chatter product by the end of July 2010. So be in the look-out on the ISM, Inc. Website of when we will be releasing the latest Salesforce.com software review, along the ISM 2010 Top 15 CRM Software reviews around the first week in August 2010.