Social CRM Services Offerings

Service

Description

Components

Social CRM Executive Briefing

Two-to-four hour briefing that provides a common definition and understanding of social media and how it can support corporate goals.

• Provide an overview of current trends and technologies
• Discuss key success factors, best practices and potential pitfalls of social media
• Determine how best to integrate social media with your ongoing CRM efforts

Social CRM              Assessment

Review corporate and marketing strategy along with any existing social media initiatives and share industry best practices.

• Determine social media objectives and metrics
• Dig into people, process and technology accomplishments and identify issues
• Make high-level recommendations

Social CRM    
Strategy

Align social media objectives with overall corporate strategy, and integrate social media efforts with ongoing client outreach and marketing plans.

• Set goals for the initiative
• Create your Customer Engagement Plan including target audience, member attraction, tools, resources and metrics
• Define launch plan, including content development and editorial calendar

Social Media Policy

Review, clarify and prepare a Social Media Policy that addresses your company’s unique culture and philosophy, legal and security restraints, communication objectives, etc.  For more information on ISM's Social Media Policy services, please click here.

• Provide a common definition and understanding of corporate social media policy guidelines for employees in an Executive Briefing
• Review existing company Social Media Policy with an assessment and recommended enhancements
• Prepare and implement a customized Social Media Policy for your company

Design & Build Social Communities         

Assist with the selection of technology vendor, along with handling the implementation success of your social media community based on leading edge technology and best practices.  For more information on ISM's services for Designing and Building Social Media Communities, please click here.

• Pilot, design, build, launch, and grow your Social Media community
• Develop RFP
• Manage vendor selection process
• Assist with project management implementation
• Create social media training strategy and Communications Plan
• Provide insight into governance structure and metrics for the initiative

Social            Community              Management

Help drive community success through monitoring, community management, continual review of critical success metrics and ensuring that the community continues to support business goals.

• Proactively check new community content daily
• Rapid response to administrative alerts
• Weekly calls to discuss key community health factors, including comparison of community to industry benchmarks
• Specific recommendations to improve community performance
• Suggestion on new community and marketing initiatives in support of new business programs