Social Media Policy Services

A social media policy is an ever-changing guideline for employees
communicating in the online world.

To help companies confronted with the complexities of employees communicating online, ISM now offers a range of services to clarify and to prepare a Social Media Policy that addresses your company’s unique culture and philosophy, legal and security restraints, communications objectives, Human Resources requirements and more.

ISM’s Social Media Policy Services include our Executive Briefing, Assessment and Preparation and Implementation.

Social Media Policy Executive Briefing: Up to a four-hour briefing that provides a common definition and understanding of a corporate social media policy, including:

  • Issues and disciplines involved in preparing an effective guideline
  • Strategies to enhance employees’ personal and work involvement in social media
  • National Labor Relations Board rulings that impact guidelines
  • Processes to create a successful social media policy, including employee participation in a company’s social media programs


Social Media Policy Assessment: Review existing Social Media Policy, including:

  • Evaluation of present policies, including your Social Media Policy and/or Employee Handbook/Code of Conduct using ISM’s six-point effectiveness evaluation
  • Selective surveys of persons representing the disciplines involved, e.g., legal, HR, PR, management, employees, etc., to determine perception along with successes/failures
  • A final report with an assessment and recommended enhancements


Social Media Policy Preparation and Implementation – ISM’s 8-Step Process:

  1. Discover what is in place and how well is it working
  2. Form Team with representatives of management, employees and pertinent disciplines such as HR, legal, employee communications, and IT
  3. Determine Cultural & Business Framework (hierarchical, private/public, company size, etc.)
  4. Assess Mandatory Requirements, including legal security, safety, and contractual
  5. Set Social Media Policy Objectives
  6. Create policies that have the support of the team, including employee and management representatives
  7. Establish a Social Media Policy resolution process
  8. Promote throughout the organization with team members as the main communicators along with an appropriate feedback mechanism


For additional information about our Social Media Policy Consulting services, call (301) 656-8448, or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

To access an overview of ISM's Business Social Media Services, please click here

About ISM

Since 1985, ISM has specialized in creating and implementing Customer-Centric Business Strategies that leverage CRM, Social CRM, and Social Media tools and techniques.  Clients includes the American Automobile Association (AAA), Amtrak, Armstrong, Giorgio Armani, ExxonMobil, IBM, Johnson & Johnson, Johnson Controls, Kraft Foods, Macmillian, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, US Department of Defense, Xerox, and many others. For a full client list, please click here.