February 2, 2017
By Barton Goldenberg In my previous post, I discussed how a hypothetical hotel chain effectively used Social CRM to...January 26, 2017
By Barton Goldenberg As consumers increasingly adopt Social Media as part of their lifestyle, organizations must ask, “Can we...August 24, 2016
By Barton Goldenberg In my previous blog post, I provided an example of a Social CRM implementation in which...August 18, 2016
By Barton Goldenberg Of the three components in the people, process, technology mix I consider mastering the ‘people’ component...