The Definitive Guide to Social CRM Book

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Introducing The Definitive Guide to Social CRM

By the author, Barton Goldenberg, Founder & President, ISM Inc.

Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industry’s leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.

Goldenberg shows how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.

Read a book review and a compelling interview of Barton Goldenberg on the increasing importance of Social CRM in understanding and reaching today’s digital customers in DMNews titled What’s Wrong With Social CRM, and How To Make It Right.  To see a video preview of Barton’s new book and to learn more about the power of Social CRM, please click here

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About the Author

Barton J. Goldenberg, Founder & President of ISM Inc.

Barton J. Goldenberg is a globally respected and influential customer-centric strategist, author, speaker, and futurist. For 31 years he has been in the forefront of CRM with his methodologies to ensure the success of customer-centric initiatives widely recognized as industry standards. He was one of the three initial inductees to the CRM Hall of Fame in 2003, and he has been the recipient of numerous industry awards.

Barton’s earlier books, CRM Automation (Prentice Hall) and CRM in Real Time (Information Today) have been adopted as industry guidelines. With global, best-in-class clients, Barton’s in-the-trenches experience has made him a sought-after speaker, for example, at Gartner, Dreamforce, and Selling Power; and writer, including as a long-term columnist for CRM Magazine and as a frequently quoted source for the trade and business media.

Before founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics.

Barton lives in Chevy Chase, MD with his wife and two teenage children. He is an avid Chesapeake Bay and blue water sailor and Rotarian, currently serving as Area Governor for his local district.

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