Thought Leadership

ISM founder and President Barton Goldenberg launched ISM in 1985, when the concept of Customer Relationship Management (CRM) was just taking form. Well-known among technology thought leaders, Barton is one of the first three inductees into the CRM hall of fame. Barton’s work appears in a variety of media, both on behalf of ISM and in collaboration with other world-class companies. He writes frequently for leading publications and has been featured in USA Today, CIO magazine, Direct Marketing News, CRM magazine and many others. He is the author of three books and is currently working on a fourth, Engaged Customer Strategy – Your Roadmap to 2030. To this day, Barton’s thought leadership continues to inspire innovative customer-facing business strategies.

Resources & Publications on CRM and other Technology Topics

 

Videos

CRM thought leadership videos featuring extensive interviews with ISM founder and President Barton Goldenberg and excerpts from his popular keynotes provide insight into important topics on Customer Experience Management, Social Media, Partner Sales Strategy and much more. View

Podcasts & Radio

Podcasts and radio shows with ISM founder and President Barton Goldenberg on important topics like The Internet of Things, Channel Sales Management and others. Listen

Articles

CRM thought leadership articles on topics like social media, marketing automation and more by ISM founder and President Barton Goldenberg. Barton has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and many other prestigious publications. Read

Blog

Posts from the ISM Blog – CRM thought leadership on digital marketing, customer-centric strategy and other topics from ISM founder and president Barton Goldenberg and noteworthy guests. Read

Latest Book

The Definitive Guide to Social CRM: This best-selling social media book by Barton Goldenberg provides powerful new tools for leveraging this growing phenomenon at the intersection of social media and CRM. Learn more

Webinars

Recent business intelligence webinars conducted by ISM founder and president Barton Goldenberg and technology thought leaders from industry-leading companies. View