ISM News, Events & Webinars

Scheduled CRM Events


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Closed-Loop Customer Engagement: The 5 Steps to Success

Closed-Loop CRM








Join ISM President Barton Goldenberg and Gerhard Heide, Director of Global Market Strategy for Pitney Bowes, for an exciting webcast that will provide you with 5 critical steps to acquiring, retaining and growing customers in today’s digital deluge. Learn how global, best-in-class companies are implementing their Engaged Customer Strategies with real-world case studies and tips for succeeding in your customer engagement efforts. If you are responsible for helping your organization survive and thrive in the future, this is one webcast you will not want to miss!

Barton Goldenberg - Gerhard Heide


Date: Tuesday, September 26, 2017
Time: 2:00 PM EDT (11:00 AM PDT)
Duration: 1 Hour


Barton Goldenberg Keynote at Blueshield of California’s Fall 2017 Lean Sigma Symposium

Blue Shield of California

Barton Goldenberg will give a Keynote at the Blueshield of California’s Fall 2017 Lean Sigma Symposium event in San Francisco, California on Monday, October 2.

Keynote title: “Integrated Customer Centric Strategy: Your Roadmap to Success in 2030”

More details will be posted soon!


ISM Webinar Archive Recording




Join ISM President Barton Goldenberg for an insightful webinar in collaboration with Salesforce.

How to Make Partners Your Strategic Advantage in Sales

Now available on demand

Identity Resolution – A Strategic Imperative

An insightful and informative webinar brought to you by ISM & LiveRamp

Presenter: Barton Goldenberg, Founder & President, ISM.

The “customer of the future” is here today, and the customer journey will never be the same. Today’s customer is a moving target – visiting your website today, participating in a social media community tonight, researching your product on Google tomorrow. Your challenge is to reach him or her with the right offer, through the right channel at exactly the right time.

Identity Resolution makes this possible by tying diverse, sometimes anonymous online identifiers back to the the real people they represent. Winning companies are using this new technology now to create an omni-channel view of their customers and seamlessly execute cross-channel marketing efforts. View this special Webinar to learn why your company should be next.

To view this Webinar Archive Recording, please click here

ISM News


Barton Goldenberg addresses CRM Evolution 2017
Thriving in the Digital Deluge & Integrated Customer-Centric Strategy Presentations

Watch the full video of Barton’s two-part Executive Bootcamp – ‘Delighted Customer’ Strategy, delivered April 24th at the CRM Evolution Conference and Exhibition in Washington DC. The sessions cover the components of an effective strategy to delight customers amidst ‘the digital deluge,’ along with core role of CRM.



Quotable Podcast: The Secrets to Successful Channel Sales Management with Barton Goldenberg

Podcast - channel sales management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.