ISM Webinars

Upcoming ISM Webinars!

 

SalesforceCustomer Success: Taking Customer Engagement to the Next Level

Tuesday, July 31st
11am PT/2pm ET

‘Customer Success’ is a critical go-forward corporate strategy. It supports the commercial paradigm shift from selling products/services to your customer to focusing on what you can do to ensure the commercial success of your customer. Best-in-class companies ask themselves, “How are our products/services adding measurable value to our customers, and what metrics do we need to put into place to measure this value to ensure ensure maximum customer lifetime value?”  Customer Success strategy may have started in the SaaS or subscription services area but today it is being mastered by all companies that sell into the consumer and industrial marketplace.

Learn More about Customer Success Webinar


Recorded ISM Webinars

 

 

Salesforce

 Top Trends in Manufacturing Digital Transformation for 2018

Learn how best-in-class manufacturing companies have embraced digital transformation and created customer-centric strategies to propel growth for themselves and their customers. Join Barton Goldenberg, President at ISM, and Craig T. Nadig, Director of Customer Solutions and Business Transformation for Armstrong World Industries, to provide you with a framework to ensure your successful digital transformation, while hearing stories about top manufacturing companies leading the way in digital transformation.

Now available on demand.

bpm'online

 

Contextual Relevance – the Right Message, through the Right Channel, at the Right Time

ISM Founder and President, Barton Goldenberg, and Matt Tharp, Chief Evangelist for bpm’online will discuss in this Webinar recording: delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey.

To view this Webinar Recording, please click here

Acxiom


Transforming Customer Data into Value

ISM President Barton Goldenberg and Chad Engelgau, VP, Global Identity and Data Product Management for Acxiom will discuss in this Webinar recording: how to drink from today’s digital firehose of information. You will additionally observe real-world case studies and gain insights from two industry leading companies on the topic of Transforming Customer Data into Value.

To view this Webinar Recording, please click here

Pitney Bowes - ISM, Inc.Closed-Loop Customer Engagement: The 5 Steps to Success

ISM President Barton Goldenberg and Gerhard Heide, Director of Global Market Strategy for Pitney Bowes, present 5 critical steps to acquiring, retaining and growing customers in today’s digital deluge. Learn how global, best-in-class companies are implementing their Engaged Customer Strategies with real-world case studies and tips for succeeding in your customer engagement efforts. If you are responsible for helping your organization survive and thrive in the future, this is one webinar you will not want to miss!

To view this Webinar Recording, please click here

Salesforce

 How to Make Partners Your Strategic Advantage in Sales

How can you win mindshare from partners to work with you? Join Barton Goldenberg, President at ISM, and Jason Perocho, Product Marketing at Salesforce, to learn how to become your partners’ go to vendor and make partners your strategic advantage in sales.

Now available on demand.


ISM News

 

Barton Goldenberg addresses CRM Evolution 2017
Thriving in the Digital Deluge & Integrated Customer-Centric Strategy Presentations

Watch the full video of Barton’s two-part Executive Bootcamp – ‘Delighted Customer’ Strategy, delivered April 24th at the CRM Evolution Conference and Exhibition in Washington DC. The sessions cover the components of an effective strategy to delight customers amidst ‘the digital deluge,’ along with core role of CRM.

Quotable Podcast: The Secrets to Successful Channel Sales Management with Barton Goldenberg

Podcast - channel sales management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.