Thought Leadership Videos

Thought Leadership Videos

Be inspired, gain new perspectives and learn innovative strategies. ISM founder and President Barton Goldenberg shares his insights in CRM thought leadership videos, interviews and excerpts from his popular keynotes. Explore important topics on Engaged Customer Strategy, Digital Strategy, Emerging Technologies, Social Media Communities and much more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event.

CONTEXTUAL RELEVANCE

ENGAGED CUSTOMER STRATEGY

SOCIAL MEDIA COMMUNITIES

To secure the sale, you need to serve up ‘contextually relevant’ information to the right person at the right time – their way, not yours – during their buying window. “Find me, know me, delight me,” is the challenge. Barton explains.

The winners in the coming decades will be those that delight their customers by engaging them in their preferred channel, with exactly the right offer, at exactly the right time. Barton presents ISM’s signature concept – an ‘Engaged Customer’ Strategy to maximize customer acquisition, retention and growth.

Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.

Can’t-miss Trends in CRM and Customer Experience Management

Technology is changing how customers interact with brands and creating new opportunities for businesses to maximize customer engagement. Barton describes new directions every business must navigate in this wide-ranging interview.

Hosted by*  CRM Evolution 2017

How to Make Partners Your Strategic Advantage in Sales

Partners are essential to grow and scale your business. So how can you win mindshare from partners to work with you? Barton joins Jason Perocho, Product Marketing at Salesforce for an on-demand webinar that explains how to become your partners’ go to vendor.

barton salesforce interview

Hosted by*  Salesforce

Customer-Centricity Starts with Identity Resolution

Integrate off-line and online customer data to create seamless, holistic customer profiles. In this in-depth interview, Barton Goldenberg discusses a new technology called Identity Resolution that makes this possible.

 

 

Hosted by*

LiveRamp

Reimagine Engagement to Accelerate Business

Expand customer engagement to maximize customer satisfaction, loyalty and advocacy. Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, Salesforce.com about Social CRM and the role of branded (private) social media communities.

Reimagine Engagement to Accelerate Business video

Hosted by*  Salesforce

*ISM is vendor-independent in our product and service evaluations and recommendations. We participate in activities with many industry leading companies. Such collaboration does not imply endorsement of a company, product or service for any particular application.