CRM thought leadership on topics like social media, marketing automation and more by ISM founder and President Barton Goldenberg. Barton has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and many other prestigious publications…view
The Definitive Guide to Social CRM: This best-selling social media book by Barton Goldenberg provides powerful new tools for leveraging this growing phenomenon at the intersection of social media and CRM…view
CRM thought leadership videos featuring extensive interviews with ISM founder and President Barton Goldenberg provide insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more….view
Since its founding in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM, Social CRM, Big Data Analytics & Insights, Customer Experience, Branded Communities, and Channel Optimization initiatives.
Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.