ISM News, Events & Webinars

Scheduled CRM Events



LiveRamp Conference: RampUp on the Road: Lunch and Learn for Auto 

Barton Goldenberg will present a keynote speech concerning “Delighted Customer” Strategy: The Future of Digital for the Auto Industry

Date: May 25th 12-2pm

Where: Porsche Center Experience LA

19800 S Main St, Carson, CA 90745

To learn more about LiveRamp’s RampUp Conference, please click here

LiveRamp Conference: RampUp Summit on the Road, Denver  CO

Barton Goldenberg will present a keynote speech concerning Delighted Customer” Strategy.

Date: June 8th 12-6pm

Where: The Ritz Carlton

1881 Curtis Street, Denver, CO 80202

To register for LiveRamp’s RampUp Summit, please click here

ISM Webinar Archive Recording


Identity Resolution – A Strategic Imperative

An insightful and informative webinar brought to you by ISM & LiveRamp

Presenter: Barton Goldenberg, Founder & President, ISM.

The “customer of the future” is here today, and the customer journey will never be the same. Today’s customer is a moving target – visiting your website today, participating in a social media community tonight, researching your product on Google tomorrow. Your challenge is to reach him or her with the right offer, through the right channel at exactly the right time.

Identity Resolution makes this possible by tying diverse, sometimes anonymous online identifiers back to the the real people they represent. Winning companies are using this new technology now to create an omni-channel view of their customers and seamlessly execute cross-channel marketing efforts. View this special Webinar to learn why your company should be next.

To view this Webinar Archive Recording, please click here

ISM News


Barton Goldenberg Interviewed in Direct Marketing News
Social CRM Wrong MethodologiesSocial CRM - DM News

“Most companies and CMOs still fall short in understanding how to leverage social CRM to enhance customer engagement to grow sales, market more effectively, and improve customer servicing,” Barton asserts in this compelling interview: What’s Wrong With Social CRM, and How To Make It Right.