ISM News, Events & Webinars

Scheduled CRM Events

 

 

Salesforce

 

Join ISM President Barton Goldenberg for an insightful webinar in collaboration with Salesforce.

How to Make Partners Your Strategic Advantage in Sales

Now available on demand


ISM Webinar Archive Recording

 

Identity Resolution – A Strategic Imperative

An insightful and informative webinar brought to you by ISM & LiveRamp

Presenter: Barton Goldenberg, Founder & President, ISM.

The “customer of the future” is here today, and the customer journey will never be the same. Today’s customer is a moving target – visiting your website today, participating in a social media community tonight, researching your product on Google tomorrow. Your challenge is to reach him or her with the right offer, through the right channel at exactly the right time.

Identity Resolution makes this possible by tying diverse, sometimes anonymous online identifiers back to the the real people they represent. Winning companies are using this new technology now to create an omni-channel view of their customers and seamlessly execute cross-channel marketing efforts. View this special Webinar to learn why your company should be next.

To view this Webinar Archive Recording, please click here


ISM News

 

Barton Goldenberg addresses CRM Evolution 2017
Thriving in the Digital Deluge & Integrated Customer-Centric Strategy Presentations

Watch the full video of Barton’s two-part Executive Bootcamp – ‘Delighted Customer’ Strategy, delivered April 24th at the CRM Evolution Conference and Exhibition in Washington DC. The sessions cover the components of an effective strategy to delight customers amidst ‘the digital deluge,’ along with core role of CRM.

 

 

Quotable Podcast: The Secrets to Successful Channel Sales Management with Barton Goldenberg

Podcast - channel sales management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.