Enjoy these short digital marketing videos as ISM founder and President Barton Goldenberg provides insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event. Learn more
SOCIAL MEDIA COMMUNITIES
Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.
THE DIGITAL DELUGE
Barton explains the critical importance of having a comprehensive digital strategy amidst today’s flood of digital information. Learn how to adapt to the continuing migration of marketplace activity to the digital domain.
A SOCIAL CRM CASE STUDY
Barton Goldenberg is a member of the CRM Hall of Fame and one of the pioneers of the concept of Social CRM. Here, he presents a real-world case study to illustrate the opportunities that exist at the intersection of social media and CRM.