Keynote Videos

Enjoy these short digital marketing videos as ISM founder and President Barton Goldenberg provides insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event. Learn more

CONTEXTUAL RELAVANCE

To secure the sale, you need to serve up ‘contextually relevant’ information to the right person at the right time – their way, not yours – during their buying window. “Find me, know me, delight me,” is the challenge. Barton explains.

DELIGHTED CUSTOMER STRATEGY

The winners in the coming decades will be those that delight their customers by engaging them in their preferred channel, with exactly the right offer, at exactly the right time. Barton presents ISM’s signature concept – a ‘Delighted Customer’ Strategy to maximize customer acquisition, retention and growth.

SOCIAL MEDIA COMMUNITIES

Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.