ISM Webinar Archive
Click below for archived recordings of recent business intelligence webinars conducted by ISM founder and president Barton Goldenberg. Barton is joined by thought leaders from industry-leading companies in the marketing automation technology space like Infor, LiveRamp, Creative Strategies and others. All recordings are accompanied by informative slides, charts and graphics.
Business Intelligence Webinars
One of the first three inductees into the CRM Hall of Fame, Barton has been assisting clients of ISM Inc. with strategies to delight their customers since 1985. In Identity Resolution: A Strategic Imperative, he shows how a new technology called Identity Resolution helps companies harvest online and off-line data to facilitate cross-channel marketing efforts. In Survive and Thrive in the Digital Deluge, Barton reveals how organizations need to change to acquire, serve and retain customers in today’s digitally-driven environment.