ISM Webinar Archive
Click below for archived recordings of recent business intelligence webinars conducted by ISM founder and president Barton Goldenberg. Barton is joined by thought leaders from industry-leading companies in the marketing automation technology space like Pitney Bowes, Acxiom, LiveRamp, bpm’online and others. All recordings are accompanied by informative slides, charts and graphics.
Business Intelligence Webinars
One of the first three inductees into the CRM Hall of Fame, Barton has been assisting clients of ISM Inc. with strategies to delight their customers since 1985. In Closed-Loop Customer Engagement: The 5 Steps to Success, he provides 5 critical steps to acquiring, retaining and growing customers in today’s digital deluge. In Transforming Customer Data into Value, he presents a plan to capture, retain and grow customers awash in today’s digital deluge of information. In Contextual Relevance – the Right Message, through the Right Channel, at the Right Time, Barton reveals how organizations can deliver the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey.