5 Building Blocks for Digital Transformation
Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four percent of B2B buyers conduct online research before making a purchase. Companies like Amazon and Alibaba continue to raise the bar, forcing every company to rethink its digital strategy.
No wonder 89 percent of executives say digitization will disrupt their businesses this year. Yet less than one-third of these executives believe that their digital strategies are correct, and only 21 percent believe the right people are setting their digital strategies. What is causing this disconnect, and why are so many digital transformation projects underperforming or outright failing? Based on my 34 years in the CRM industry working with many of the world’s best companies, I have concluded that executives are still not sure how best to tackle digital transformation; they do not have the right road map to drive digital transformation success; and they are falling short in one or more of these five building blocks…