A Third App Could Drive Early Success For The Apple Vision Pro – Concerts
A Third App Could Drive Early Success For The Apple Vision Pro – Concerts
A Third App Could Drive Early Success For The Apple Vision Pro – Concerts
By Tim Bajarin
July 25, 2023
When I got the demo of the Vision Pro in June at WWDC, Apple did show Jim Cameron’s Avatar: The Way of Water movie in immersive 3D, and Apple saw movies to be viewed on their new headset. However, people from the music industry contacted me. They suggested that concerts and music videos could also be a significant driver of the Vision Pro and could deliver a tremendous personal music experience.
I agree with their assessment. Imagine if you could view a concert as if you were there in person on the Vision Pro. Given the total cost of going to just one top act that includes the price of travel, a $3500 Vision Pro is not a bad deal. And even if you pay a small fee to watch that concert on Apple’s headset, and you can use that headset again for concerts, sports events, etc., there is a strong case that even if you use it for only these types of events, a buyer could justify the price of the Vision Pro.
Want to learn more about Tim Bajarin’s assessment for the potential of the Apple Vision Pro to be utilized for live concerts?
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