About ISM
Our History
Originally recognized as a pioneer in customer relationship management and customer experience strategy, ISM has evolved alongside the changing technology landscape by advising global organizations across enterprise systems, business process transformation, and emerging technologies.
Our Approach
We remain intentionally independent.
We are not tied to specific vendors or platforms, allowing us to provide objective guidance focused entirely on what delivers the greatest value for our clients.
Meet Our Leadership Team
Marina Goldenberg
Co-Founder
Nina Goldenberg
Information Systems Security Officer
John Chan
Office Director
John Chan serves as the ISM Office Director. He has over 25 years of experience reviewing and analyzing CRM software applications and the CRM marketplace. In addition, John has extensive knowledge of the current and evolving AI marketplace. John has a Bachelors with Honors from Hamilton College and an MBA in Marketing from George Washington University.
Mike Dymott
Principal Consultant and General Manager
Mike Dymott is a technology leader with deep expertise in AI, Salesforce, CRM, and enterprise transformation. Known as an “artist of the possible,” he combines strategic vision with practical execution, helping organizations deliver scalable, future-ready solutions across customer experience, operations, and technology. Having previously worked with ISM as a client, Mike brings firsthand appreciation for the firm’s vendor-independent approach and focus on aligning people, processes, and technology to achieve meaningful business outcomes.
Meet Our Partnered Consultants
Tim Bajarin
Founder, Creative Strategies and GM of The Bajarin Group
Tim Bajarin founded one of Silicon Valley’s first high tech industry research companies. He has consulted with most of the major PC, CE and telecom companies like IBM, Apple, Sony, ATT, Nvidia, AMD and dozens of others over a 40 year career. He helped develop the largest CRM show in the 2000’s and currently works with companies on AI integration strategies in their business operations.