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Barton Goldenberg

Founder and President

Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies for the world’s leading organizations.


Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.

He specializes in applying technology to customer strategy in the areas of sales, marketing, and customer service. Barton’s current focus is helping sales, marketing and customer service executives do business successfully in the Metaverse.  His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains more than 100 case studies of companies doing business in the Metaverse, along with dozens of articles and videos.

Entrepreneur, Author, Speaker & Futurist

Barton was one of the first three inductees in the CRM Hall of Fame (2003), and is author of three, best-seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.”

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics. He is an avid Chesapeake Bay and blue-water sailor. Barton served as Rotary District Governor from 2019-2020 for 61 Rotary Clubs in Central Maryland and Washington, D.C. In 2019, Barton was honored with the ‘Humanitarian of the Year’ award. He lives in Maryland with his wife and two young adults.

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