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John Chan

ISM Customer Engagement Support Director

John Chan supports ISM team members executing our customer engagements.

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Prior to his current position, John served as Director of ISM’s Software Testing Lab responsible for software testing and defining the evaluation criteria in the industry-leading publication The Guide to CRM Automation, which was published for 16 consecutive years.

Prior to joining ISM in 1999, John worked on numerous marketing and consulting projects, including conducting a market research project for Citibank, organizing focus groups for US Airways and coordinating market research studies assessing e-mail usage in major metropolitan areas. He is a Salesforce Certified Administrator.

John Chan holds an MBA with a concentration in marketing from Georgetown University and a BA with honors from Colgate University.

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