Kathleen Barton
SVP, Digital Marketing and Customer Engagement
Kathy is a Senior Vice President with ISM focusing on Digital Marketing, Private Branded Communities, Change Management, and how it integrates with and drives business and marketing strategies.
Kathy specializes in readying an organization for successful digital and CRM implementations. Kathy is actively involved with ISM’s clients including AAA, AEW, Continental Mills, ExxonMobil, Macmillan Publishing, Marriott, Pyrotek, Kraft Heinz, Zumba Fitness and others.
Management Profile: Kathy has over 35 years of business experience and is a proven executive with a reputation for developing strategies and tactics to drive revenue and support corporate goals. She has worked with fast-growing technology companies, Fortune 500 companies, and start-ups, with expertise in IPO preparation and mergers and acquisitions. She has diverse experience in marketing, sales, process management, communications and hiring top talent, including the following areas of expertise:
- Strategic Marketing
- Digital Marketing
- CRM
- Campaign Management
- Private Branded Communities
- Knowledge Management
- Social Media
- Lead Generation
- Change Management
- Customer Engagement
- Communications
- Training
Prior to working for ISM, Kathy was the senior vice president of marketing and product management for Peopleclick, a leading total workforce acquisition solution provider, where she owned the strategic direction of Peopleclick’s product line and the company’s branding and positioning. Previous to Peopleclick, Kathy has held VP level roles with companies such as Sodalia North America, (a division of Telecom Italia), FutureNext, The Adler Group, and worked for GE Information Systems. As VP of Marketing at The Hunter Group, an HR solutions consulting firm, Kathy developed marketing programs that helped fuel a growth in revenue to $135 million from $19 million. She also led the team for Hunter’s IPO filing.
Kathy has served on the National Advisory Board of the Human Capital Institute, and the Sales and Marketing Management Association.
- kbarton@ismguide.com
- 703-996-4691