This is a very important article on how AI is rewriting the rulebook of marketing .

Marketers are used to adapting to change. The Internet, social media, search engines, mobile devices, big data analytics and AI have all brought seismic-scale disruption.

But what if one of the fundamental assumptions in marketing, that our audience is human, is about to be shattered forever?

In the age of agentic AI, machines will increasingly make choices, including about what we buy. And brands that fail to react to this risk becoming “invisible” and, eventually, irrelevant.

The indications are that brands may no longer be able to rely on time-tested social and psychological levers; from fulfilling lifestyle aspirations, to aligning with customer values, to human-centric visual branding.

Want to learn more about how AI is rewriting the rulebook of marketing to potential customers? Click here