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How AI is Impacting CRM (Already)


How AI is Impacting CRM (Already)

Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca-Cola created Cherry Sprite as a new flavor after monitoring data collected from “smart” self-service soft drink fountains that allow customers to mix their own drinks. With more than 100 million Facebook fans and 35 million Twitter followers, Coca-Cola has used social media as another hugely important source for gathering customer insight.

Unilever is yet another example; its 26 data centers around the world synthesize insights from a large range of customer inputs, including social listening, CRM, and traditional market research. How did cereal-based ice creams come about under the Ben & Jerry’s brand? From Unilever using AI to find more than 50 songs that featured lyrics on “ice cream and breakfast.” If you’re responsible for marketing to and/or servicing your customers, now is the time to understand how AI will impact your company’s future CRM efforts. Here are just three areas of focus:

Click here adobe-pdf-med to learn more about the three areas in which AI will impact CRM.

Learn more about ISM can help you improve your CRM. You can reach us via our contact us page or by calling 301-656-8448.

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