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AI In Motion Resource Center

AI in Motion · Resource Center

Insights on the Future of Enterprise AI

Curated articles, case studies, and original ISM research on AI strategy, customer experience, automation, and the technologies reshaping how organizations work. Updated regularly.

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This week’s lead story

AI In Motion podcast episode: From AI Hype to AI Results, a conversation with Keir Bowden, hosted by Mike Dymott and Tim Bajarin
THE ISM PODCAST

AI In Motion

Latest episode: “From AI Hype to AI Results: A Conversation with Keir Bowden.” Unlocking the potential of AI in your business—real conversations with operators, analysts, and innovators on what’s actually working across the enterprise.

Latest

Curated articles & original ISM research

Latest

Curated articles & original ISM research

dreamforce 2026
AI STRATEGY

My Takeaways from Dreamforce

Discover key insights from Geoffrey Moore's experience at Dreamforce, where Geoffrey Moore led workshops on accelerating AI adoption for customer executives.

claude commerce agent
AI STRATEGY

Commerce Gets an Agent

Discover Anthropic's blueprint for creating shopping and merchant agents on Claude, enabling rapid deployment with patterns, guardrails, and reference code.

Exclusive Content

Original commentary from ISM voices

Sharp, independent perspective from advisors who’ve spent decades helping organizations make smarter technology decisions.

62 ARTICLES

Barton Goldenberg

Founder & President, ISM

Pioneer in CRM and customer experience strategy. 40+ years guiding global organizations through transformation.

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28 ARTICLES

Tim Bajarin

Industry Analyst & ISM Contributor

One of the most respected analysts of personal computing, AI, and emerging consumer & enterprise technology.

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PERSPECTIVES

Mike Dymott

Principal Consultant & General Manager, ISM

Technology leader across AI, Salesforce, CRM and enterprise transformation. An “artist of the possible” who turns strategy into working systems.

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