Apple’s Approach to Immersive VR on Vision Pro is Smarter Than it Seems—And Likely to Stick
Apple’s Approach to Immersive VR on Vision Pro is Smarter Than it Seems—And Likely to Stick
By Ben Lang
One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to an afterthought, the reality is much more considered.
Vision Pro is somewhat ironic. It is an incredibly powerful and capable VR headset, but Apple has done extensive work to make the default mode feel as little as being in VR as possible. This is of course what is called ‘Mixed Reality’. It is clear that in Apple’s ideal world it should feel like nothing around you has even changed when you put on the headset.
As I have had more time to process my experience of using the headset and my post-demo discussions with some of the people behind the product, it struck me that Apple is actually embracing fully immersive VR. And frankly, I think their way is probably the approach the entire industry will adopt.
Want to learn more about Apple’s approach to immersive VR on the Vision Pro?