We now know that Apple, which wants to play a significant role in creating a mixed-reality experience, instead decided to do a “moonshot” product first.

While the Vision Pro is not selling in huge numbers, mostly due to its $3500 price tag, it may not be the product that helps Apple bring AR/MR to the masses. But it is fulfilling an important role in the XR-spatial computing world.

One big role is that it has put XR and spatial computing on the map of both business users and consumers. Millions of people have seen an XR-spatial computing future thanks to Apple giving free demos of the Vision Pro at Apple stores.

Want to learn more about Tim Bajarin’s thoughts on the purpose and market effect of Apple’s ‘moonshot’ strategy?