Three Ways Augmented Reality Affects Consumer Psychology
Augmented reality (AR) superimposes the digital world into our physical reality. When implemented in the retail shopping experience, this technology reduces the friction and bridges the digital and physical experience gap by providing consumers the contextual overlay they need to make more informed buying decisions that benefit both themselves and the retailers.
For the first time, the immersive AR experience surpasses the physical by offering the contextuality that consumers need. They can see the end outcome of the purchase decision before even making the decision — the experience of seeing the purchased item in the context of their space is transformed — giving them more confidence in their decision.
AR is not taking a share of the digital pie as we know it today, but instead increasing the overall size of the pie. There are 100 million consumers shopping with AR online and in stores today. This powerful technology fundamentally changes consumer psychology in three distinct ways: changing the ecommerce model from a push to a pull experience, giving consumers new confidence in their purchases; driving conversion by giving consumers visual context before buying; and giving consumers a new way of experiencing in-person shopping.
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