Augmented Reality Is Ready and Open for Business

Augmented Reality Is Ready and Open for Business

Augmented Reality Is Ready and Open for Business

Today, an increasing number of companies seek to implement digital transformation programs to drive higher growth, productivity, profitability, and customer satisfaction. The ongoing COVID-19 crisis has accelerated the need for investments that will enable companies to become efficient and resilient. One technology that these programs should consider is augmented reality (AR), in which digital content is placed in the user’s field of view while still maintaining sight of the physical, real-world environment. This allows the viewer to access valuable information to complete different tasks. For example, within an industrial setting, a user can bring up digital manuals and videos to diagnose and fix complex machinery, speeding the time to repair and returning the machinery online. Another example is AR acting as the connective tissue among frontline workers: workers can hold virtual “see what I see” meetings to examine equipment and processes, bring up work history and digital content, and determine the best course of action to move forward. In both cases, AR can improve first-time fix rates and reduce errors.

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