This is an excellent article on the benefits that AR will have on next-generation marketing strategies.

Why should brands and marketers pay attention to AR today?

The market and the data show that the AR trend is set to double in the next two years.

Here are the key benefits of AR in marketing:

• AR allows customers to interact with products and services virtually, which enhances brand engagement, awareness and recall.
• AR drives higher conversion rates.
• Useful AR experiences are likely to be shared by customers on social media

Want to learn the key tips to put AR into practice in your business?