Augmented Reality (AR) is an interactive technology that superimposes computer-generated content such as images videos or 3D models onto the real-world environment.

AR enhances a user’s perception of the physical world by overlaying digital elements allowing users to interact with both the real and virtual world simultaneously unlike virtual reality (VR) which immerses users entirely in a simulated environment.

AR preserves the real-world context while supplementing it with digital information.

In this video, there will be a detailed explanation of the key components and aspects of AR.

Want to learn more about the AR experiences that are available in the current marketplace?

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