Skip to content

Augmented Reality (AR)

ar definition

Augmented Reality (AR)

Augmented Reality (AR) is an interactive technology that superimposes computer-generated content such as images videos or 3D models onto the real-world environment.

AR enhances a user’s perception of the physical world by overlaying digital elements allowing users to interact with both the real and virtual world simultaneously unlike virtual reality (VR) which immerses users entirely in a simulated environment.

AR preserves the real-world context while supplementing it with digital information.

In this video, there will be a detailed explanation of the key components and aspects of AR.

Want to learn more about the AR experiences that are available in the current marketplace?

Watch this video

Scroll To Top