The Australian Open is Happening in the Metaverse
The Australian Open is Happening in the Metaverse
The Australian Open will be launching a virtual event on the metaverse platform Decentraland.
It will be the one of the first major sporting events in the world to enter the virtual space.
The Australian Open’s Decentraland party will run throughout the tournament.
Fans able to get themselves a virtual reality headset and join will be able to compete for virtual prizes buy non-fungible tokens (NFTs) linked to live match data.
Virtual renditions of key areas in Melbourne Park, including the Rod Laver Arena and Grand Slam Park, will be open for the duration of the tournament.
Metaverses such as Decentraland and Sandbox are virtual worlds where users can own, develop, and interact with digital land through their VR headsets or internet browsers. These crypto and NFT-enabled digital universes have become popular for hosting high profile events and experiences.
This will be the first official tennis grand slam to have a presence in the metaverse in the hopes of making it the ‘world’s most accessible and inclusive sports and entertainment event’.
Want to learn what will fans get from the experience?