ISM Management Team
The ISM management team has decades of experience creating and implementing CRM, Digital Community, and XR strategy for the world’s best companies to increase customer satisfaction, loyalty and advocacy. ISM’s elite consulting team brings decades of work experience in specific areas of focus, including:
- XR Strategy & Implementation
- Digital Community Strategy & Implementation
- CRM Strategy & Implementation
Every ISM engagement has one goal – help our clients leverage technology within their unique organizational environment to maximize customer acquisition, retention and growth.

Barton Goldenberg
Founder & President
Barton helps sales, marketing, and customer service executives conduct business in XR, with a focus on VR training, digital twin technology, and immersive customer experience. His award-winning AI and XR Resource Center, founded with Silicon Valley guru Tim Bajarin, contains 350+ case studies, 350+ articles, and 150+ videos of companies doing business successfully in XR. His podcast, Business Success in the Virtual World provides in-depth descriptions of dozens of global companies successfully applying XR technologies: Apple Vision Pro, Lufthansa, Mercedes Benz, Nvidia, CES 2024, XR Applied to Surgery, Gucci, Nike, Verizon, Pfizer, Marriott, Mayo Clinic, Apple, Farmers Insurance, BMW, Northrop Grumman, JP Morgan, Walmart, Siemens, Procter & Gamble, and more.
Entrepreneur, Author, Speaker & Futurist

Kathleen Barton
SVP, Digital Marketing and Customer Engagement
Kathy is a Senior Vice President with ISM focusing on Digital Marketing, Private Branded Communities, Change Management, and how it integrates with and drives business and marketing strategies.

David Wong
SVP, Strategy & Business Process

Maggie Reitmeyer
Senior VP, Technology

Dennis Schweigert
Senior VP, Consulting Services

