Author archive for Igor SpringInsight

Seeking New Realities
February 23, 2022
When people hear about virtual reality (VR) or augmented reality (AR), they often think of entertainment. But the real...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018
by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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Private Digital Customer Communities: Your Best Lead Nurturing Platform
September 6, 2018
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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Private Digital Customer Communities – Support Will Never Be the Same
September 6, 2018
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
September 6, 2018
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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4 Big Barriers to an Integrated Customer-Centric Strategy
July 19, 2018
by Barton Goldenberg The key, as always, is data—and how you use it I attended an alumni course at...
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The Evolution of Customer Success – From Churn to Customer Value
July 11, 2018
By Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
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Customer Success: A Company-wide Commitment to the Customer
June 15, 2018
By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
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Customer Success – Customer and Company Sustainable Proven Value
June 6, 2018
by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer....
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CXM: Give Your Customers the Experiences They Want
May 31, 2018
By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over...
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Since 1985, ISM has successfully designed and implemented CRM, Digital Customer Community, and Metaverse initiatives for the world’s best companies. We apply state-of-the-art technology and techniques and work with sales, marketing, and customer service executives to drive higher customer acquisition, retention, and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.