Banking In The Metaverse – The Next Frontier For Financial Services
Banking In The Metaverse – The Next Frontier For Financial Services
Banks have long known that if they can capture the attention of customers when they are young, they are likely to get hold of them for life. For this reason, they have always been quick to jump on new and emerging trends, and the metaverse is no exception.
Generation Z consumers are fully digital-native – online is the default option for them when they go looking for the products and services they need. The metaverse provides new ways for businesses to connect with customers.
One of the most obvious uses of the metaverse for retail banks is to create “virtual branches” where they can sell banking products to Gen-Z consumers or their existing customers.
It is clear that virtual economies, and the trade in virtual goods and services, are set to grow. As the younger generation of consumers grows up and wants engage in financial services in virtual environments it is likely that virtual environments will provide a platform to do just that.
Want to learn some real-time examples of major banks setting up virtual environments?