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Keynote Title: Crafting Metaverse Strategy (June 29, 2022)

Barton Goldenberg speaks about crafting Metaverse strategy at the Exploring the Metaverse for Associations virtual event.  We’ve all heard about the Metaverse in the news, but what is the Metaverse and what impact could it have on associations? The American Society of Association Executives™ (ASAE) and Association Women Technology Champions (AWTC) held a strategic, high-level exploration of the Metaverse for association C-suite executives.

Keynote Title: “How to Develop a Prosperous Business Strategy in the Metaverse” (June 2, 2022)

Building on his successful keynote at AWE 2021, keynote speaker Barton Goldenberg has been invited back to give a new Metaverse keynote at AWE 2022 titled: “How To Develop A Prosperous Business Strategy in the Metaverse.”  He explains what is the Metaverse, provides multiple examples from relevant Fortune 200 companies that are already lowering costs and improving efficiencies via the Metaverse, and closes with the 8 steps required to successfully do business in the Metaverse.  Executives enjoy this keynote since it provides them a step-by-step action plan to become a Metaverse pioneer and to stay one step ahead of the competition.

Keynote Title: “Become a Digital Disruptor” (May 27, 2022)

At Creatio’s 2022 annual conference, Barton will present another riveting keynote titled: “Become A Digital Disruptor.” In this keynote, Barton describes the top 8 digital disruptors that will impact businesses over the next 5 years to include: Digital Communities, AI/ML, Metaverse, IoT, 5G, Blockchain, Quantum Computing, and Low-Code.  Executives enjoy this keynote since Barton presents each of the disruptors in easy-to-understand language and shares examples of how digital disruptors are currently leveraging these technologies to enhance customer engagement, lower costs, and grow revenues.

Presented by:
Barton Goldenberg, founder and President, ISM Inc.

Barton Goldenberg

ISM founder and President Barton Goldenberg launched ISM in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and is one of the first three inductees into the CRM Hall of Fame.

Barton writes frequently for leading publications and has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and many others. He is the author of three books.

Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Department of Defense, Selling Power and others.

Prior to founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc (Economics) degree from the London School of Economics.