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ar marketing

How Augmented Reality is Transforming the Marketing Landscape

June 3, 2024

This is an excellent article on the impact that AR will have on transforming marketing, especially for physical goods. Immersive technology is already here. The era of neural networks and Metaverses, spatial computing, AR glasses and the use of VR to fully immerse ourselves in new spaces and interactions will inevitably become present in the…

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genai metaverse symbiotic relationship impacts crm

How the GenAI/Metaverse Symbiotic Relationship Impacts CRM

June 14, 2024

In my last CRM Magazine column, I shared the story of the red ‘fire dress’ to illustrate the ongoing integration…

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ar marketing

How Augmented Reality is Transforming the Marketing Landscape

June 3, 2024

This is an excellent article on the impact that AR will have on transforming marketing, especially for physical goods. Immersive…

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apple vision pro medical

The Death Of The Vision Pro Is Highly Exaggerated

May 16, 2024

I watched with mild amusement as Vision Pro naysayers began talking about Vision Pro’s slow sales, how many who have…

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vr training benefits

Virtual Reality is the Future of Employee Training

May 4, 2024

This Virtual Reality training article is very informative in explaining the five major benefits of Virtual Reality training. From operating…

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ar beauty space

How AI And AR Are Enhancing The Beauty Space

May 3, 2024

ISM sees this article as valuable in explaining how AI and AR are beneficial towards new marketing methods for beauty…

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digital twin healthcare

What is a Digital Twin in Healthcare?

May 2, 2024

In this video, there is an excellent discussion of how Digital Twin technology is being applied in healthcare. The Digital…

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industrial metaverse explained

The Industrial Metaverse Explained

May 1, 2024

This video provides valuable information on the “Industrial Metaverse” and its applications. The “Industrial Metaverse” is a term that refers…

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siemens apple vision pro

Siemens, BILT Leverage Apple Vision Pro for Frontline Workers

April 26, 2024

Siemens, in collaboration with enterprise XR software provider BILT has leveraged Apple Vision Pro headsets to provide on-site electricians with…

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vr educational impact

VR’s Potential Impact On The Classroom

April 17, 2024

When I was in junior high, the one subject that interested me the most was geography. I often daydream about…

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spatial computing new era

Apple Vision Pro Brings a New Era of Spatial Computing to Business

April 11, 2024

With the introduction of Apple Vision Pro, spatial computing enables enterprises to build experiences that previously were not possible. With…

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vision pro repair rotator cuff

Watch a Surgeon Wearing Apple Vision Pro Repair a Rotator Cuff

April 9, 2024

Following examples in the US of the Apple Vision Pro being used in surgeries, a new example has come to…

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Lufthansa Airlines XR/VR/AR Innovations Case Study

April 5, 2024

The Lufthansa Group is an aviation group headquartered in Cologne, German with operations worldwide. It is comprised of both the…

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apple eye tracking

Could Apple Bring Eye Tracking And Pinch Gestures To The Mac?

April 5, 2024

For most millennials and Gen Z PC users, their only PC interface is based on a graphical user interface popularized…

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ar top 10 innovations

Top 10 Innovations in Augmented Reality

April 2, 2024

In this video, you will discover the top 10 innovations in Augmented Reality. These advancements are enhancing the way we…

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vr 10 stages

The 10 Stages of Virtual Reality/Metaverse

April 1, 2024

In this video, we explore the evolution of virtual reality, from its humble beginnings in science fiction to becoming a…

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extended reality

What Is Extended Reality (XR)?

March 25, 2024

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early…

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ai and the metaverse

AI and the Metaverse

March 24, 2024

In this video, we will unravel the transformative power of AI within the Metaverse. Discover lifelike avatars, powered by AI,…

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industrial metaverse fourth revolution

How The Metaverse is Shaping the Fourth Industrial Revolution

March 23, 2024

This captivating video delves into the intricacies of the Industrial Metaverse. As we navigate this industrial revolution era, the Metaverse…

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apple vision pro concerts

Why The Vision Pro Will Change The Way We View Concerts

March 21, 2024

When Apple introduced the Vision Pro in the fall of 2023, one of the demos they showed was how users…

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meta vision pro dismissal

Meta’s CEO Disses Apple’s Vision Pro

March 18, 2024

Since Apple shipped the Vision Pro in February, Meta’s CEO, Mark Zuckerberg, has made interesting and highly controversial observations and…

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